We build better e-lists

Whether you’re raising money for international relief, advocating against the use of pesticides, recruiting new volunteers or thanking your donors for their generosity, every successful online marketing campaign begins with a great list. 

A good list includes the basics - accurate contact information.  But a great list, requires much more - an understanding of who your stakeholders are, what they do in their free time, where they “live” online and how they want to hear from you!

At Triplex Interactive our goal is to provide you with the data you need to power your email and social media programs.  Contact us today to learn more.

from the blog

What’s the Value of an Appended Email Address?  A Client Case Study.

posted by Catherine Algeri on Thursday, September 17, 2009

Those people coming to your non-profit and saying, “Yes, please, email me!” have long been the holy grail of email list building.  The idea is that these people are the most likely to respond and donate to your future email campaigns.  After all, they sought you out, not the other way around.

But what happens when it is the other way around, and you seek email addresses for donors on your file?  What if most of your names are from email append?  How will this effect the performance of your donor file?

Our client Latuman, Maska, Neill & Company decided to tackle those very questions!

And the answer….

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